WHAT IS ONLINE ADVERTISING?

April 5th, 2024

Online advertising is like waving a big flag on the internet to let people know about your business. It’s a way to show ads to people while they’re browsing online. You’ve probably seen ads on Google, Facebook, or other websites – that’s online advertising at work!

WHAT DOES PPC MEAN?

PPC stands for “Pay-Per-Click,” a popular online advertising model where advertisers pay a fee each time their ad gets clicked. Essentially, it’s a way of buying visits to your site rather than attempting to earn those visits organically through SEO. Here are the primary components of PPC advertising:

Search Engine Advertising: Platforms like Google Ads allow you to bid on keywords, which will enable your ad to appear in the search engine results when users search for those terms.
Display Ads: These are visually appealing banners or graphical ads placed on relevant websites across the internet.
Social Media Advertising: Platforms like Facebook, Instagram, and LinkedIn offer PPC advertising options, allowing businesses to target users based on demographics, interests, and behaviors.

PPC advertising is highly effective because it targets users actively searching for products or services like yours, thereby increasing the likelihood of conversion.

HOW MUCH DOES IT COST?

Now, let’s talk money. The cost of online advertising can vary a lot. It depends on where you advertise, what your business is about, and how many other businesses are competing for the same audience. Sometimes, clicks can be really cheap, but in some industries, they can get pricey.

PPC Advertising costs can range from a few cents to several dollars per click, depending on keyword competition and industry. For example, highly competitive industries like finance or law can see PPC costs upwards of $50 per click, while others can be just a few cents per click.

Display Advertising are usually sold on a Cost-Per-Thousand-Impressions basis, with rates varying from $1 to $10 or more per thousand impressions, depending on the ad network and audience.

Social Media Advertising costs vary based on the platform and targeting options. For example, Facebook ads can range from $0.50 to $2.00 per click, while LinkedIn ads can be more expensive, ranging from $2 to $5 per click.

It’s important to note that while the initial cost of online advertising can be high, the potential return on investment can be substantial if campaigns are executed effectively and bringing in the right audience.

STRONG BRANDING + GREAT WEBSITE = INCREASE IN AD SALES

While online advertising can drive traffic to your site, converting that traffic into sales requires a strong brand presence and a well-designed website. Ensure your brand is consistent across all advertising channels and your website. This includes using the same logos, colors, fonts, and messaging. Consistent branding builds trust and recognition among your audience. Your website should be easy to navigate, mobile-friendly, and optimized for fast loading times. A user-friendly website increases the chances of visitors staying longer and making a purchase.

ONLINE ADVERTISING FOR YOUR BUSINESS

Online advertising can be a game-changer for your business. It helps you reach the right people and can lead to more sales. But it’s not just about throwing money at ads; it’s about doing it smartly. That’s where I come in! I can guide you through the maze of online advertising options and help you create effective campaigns that get results.

Ready to give it a try? Let’s schedule a free consultation to discuss how online advertising can work best for your business. It’s an opportunity to explore your goals, understand your audience, and map out a strategy that fits your budget and objectives. Contact me today, and let’s start boosting your business with online advertising!