A QUICK GUIDE TO SEO
October 23rd, 2024
If you’ve heard the term SEO before but never fully understood what it meant or how it can help your business, this guide will give you a clear and simple explanation. My goal is to show you what it is, how it helps you sell your product/service, and why it’s worth investing in.
WHAT IS SEO?
SEO stands for Search Engine Optimization. It is the process of improving your website so Google can understand what you offer and show it to relevant traffic.
If someone types in “plumber near me,” “wedding photographer in Denver,” or “local roofing company,” they already want something specific. SEO helps put your business in front of those people at the exact moment they are searching.
That’s the entire purpose of SEO. It helps people find you right when they need you.
HOW SEO HELPS YOUR BUSINESS SELL
When your website shows up in specific search results, you appear in front of people who are already seeking what you offer. You don’t need to convince them to care, they’re already motivated and actively searching for that product/service.
This is why SEO often brings in high quality leads.
The person searching already has intent to buy, which means you have a much better chance of turning them into an inquiry, a booked call, or a sale.
WHAT DOES SEO INCLUDE?
SEO is made up of several elements that help Google understand your website and match it with the right audience. These are the most important ones:
KEYWORDS
These are the words people type into Google. When your website naturally uses the same words your audience searches for, it becomes easier for Google to match them with your site. For example, “pizza near me,” “wedding photographer,” or “how to fix a leaky sink.”
CONTENT
Google likes websites that help people. Good content means having clear pages that explain your services, answer common questions, and give people the information they came for.
WEBSITE STRUCTURE
Your website should be easy to navigate and make sense. If visitors can find what they need quickly, Google sees that as a good sign. Simple menus, clean layouts, and working links all help.
SPEED AND PERFORMANCE
People leave slow websites within seconds. Fast sites create a better experience, and Google rewards that.
TECHNICAL SETUP
This is behind-the-scenes stuff that helps Google read your site. Things like making sure your site works on mobile, loads correctly, and has the right “signals” so Google knows what each page is about. You don’t need to know how to do this yourself. You just need to know that it matters.
REPUTATION SIGNALS
This is basically proof to Google that your business is trustworthy. Examples include other websites mentioning you, customers leaving good reviews, and your business appearing in important online listings. Google treats this as real-world confirmation that your business is legitimate.
WHY SEO MATTERS FOR YOUR BUSINESS
Almost every customer searches online before making a buying decision. People look for answers, compare options, check reviews, and search for providers in their area.
SEO helps your business:
- Show up in the places people are already searching
- Build trust and credibility
- Receive more consistent traffic
- Increase leads and sales
- Grow without relying on expensive ads
SEO is not instant. It’s a long term strategy that gets stronger over time. Once it gains momentum, it can bring steady visitors and leads every month without paying for advertisements.
WHY I OFFER SEO
Many business owners want results but do not have time to learn the technical side of SEO. My job is to make the entire process simple. I take care of the strategy, setup, tracking, and improvements, and you get the benefit of more people finding your business online.
If you ever want to talk about how SEO could help your specific business, feel free to reach out. I am always happy to walk you through it.
CONTACT RY
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